Abby Cracraft
Abby Cracraft
Lovesick Tour Poster
Lovesick Tour Poster
Lovesick Tour Poster
Poster Design / Social Media Campaign / Branding / Logo Design
Poster Design / Social Media Campaign / Branding / Logo Design
PROJECT OVERVIEW
PROJECT OVERVIEW
Pop-funk singer songwriter Molly Grace released her sophomore EP titled "Lovesick" at the end of 2023 and knew that early in 2024, she would be going on her first tour.
Molly and her team reached out to me to create something that was inspired by all things feminine. By using textures of flowers, pink and reds, and even some heart lockets to create an eye-catching design. Then by utilizing lyrics on her songs - notably "I'm a lover" and "I'm a flirt" - I designed merchandise with those quotes. They can be seen on the maroon baseball cap and the long sleeve maroon shirt.
Tied with the Molly Grace logo that I had created for her visual identity that leaned into the retro aesthetic, it created a cohesive brand image for this tour.
PROJECT OVERVIEW
Pop-funk singer songwriter Molly Grace released her sophomore EP titled "Lovesick" at the end of 2023 and knew that early in 2024, she would be going on her first tour.
Molly and her team reached out to me to create something that was inspired by all things feminine. By using textures of flowers, pink and reds, and even some heart lockets to create an eye-catching design. Then by utilizing lyrics on her songs - notably "I'm a lover" and "I'm a flirt" - I designed merchandise with those quotes. They can be seen on the maroon baseball cap and the long sleeve maroon shirt.
Tied with the Molly Grace logo that I had created for her visual identity that leaned into the retro aesthetic, it created a cohesive brand image for this tour.