UTC Club Swim has been on campus since 2011 and felt that their branding was off, and wanted to help capture the attention of new recruits to join their team.

To help with that, I created a brand that focused on the water and waves that are created by the swimmers. That mixed with the colors of the Power C logo from UTC, it lended itself to need a powerful chunky typeface that moves with the water.

When discussing a banner, the club officers shared with me that all of the other teams that they see at swim meets have white and black banners, so I wanted to create something that would stand the test of time and continue to be something that they can proudly represent for years to come.